From social media advertisements to Google search results and even sponsored blog posts, digital marketing literally exist around us.
But, taking an online digital marketing course is a great way to enlighten yourself more about digital marketing.
These courses will greatly help you in developing the skills you so need to take the upward movement in your career as a digital marketer.
See the table of contents below to see the various courses you can take in 2024.
Table of contents
- What Is Digital Marketing?
- Why Take a Digital marketing Online Course?
- Who Should Take a Digital Marketing Online Course?
- Best Digital Marketing Course Online to take in 2024
- #1. Digital Marketing Masterclass: Get Your First 1,000 Customers – Udemy
- #2. The Complete Digital Marketing Course- 12 Courses in 1 – Udemy
- #3. Growth Hacking with Digital Marketing (Version 7.4) – Udemy
- #4. Digital Marketing Certification: Master Digital Marketing – Udemy
- #5. Facebook Social Media Marketing Professional Certificate – Coursera
- #6. Google Ads for Beginners – Coursera
- #7. Digital Marketing Strategy and Planning Specialization – Coursera
- #8. Social Media Marketing Specialization by NorthWestern – Coursera
- #9. Ultimate Google Ads Training: Profit with Pay Per Click – Udemy
- #10. Facebook Ads & Facebook Marketing MASTERY – Udemy
- Conclusion
- References
- Recommendations
What Is Digital Marketing?
All forms of marketing supplied through online channels such as social media platforms, email, websites, mobile apps, and search engines are referred to as digital marketing.
Brands use digital marketing tactics to communicate with present and potential customers, advertise their products and services, and grow their online reputation.
The goals of digital marketing are to raise brand exposure, convert new customers, and strengthen current customer relationships to inspire brand loyalty.
To achieve these objectives, digital marketers use a variety of digital assets to communicate and connect with customers online, including photographs, videos, logos, icons, and written material; blog posts, e-books, tutorials, etc.
Paid techniques such as digital advertising and social media advertising, as well as organic strategies such as search, are included in digital marketing.
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Why Take a Digital marketing Online Course?
Digital marketers are in high demand in practically every business, and the demand is expanding.
In most circumstances, you can enter the field for a reasonable price and with no prior expertise or education.
Marketers that work in the digital space can earn a lot of money.
Who Should Take a Digital Marketing Online Course?
Digital marketing course is not only for aspiring digital marketers but for everyone who works in a workspace with an online presence.
It is surprising that digital marketing is open to entrepreneurs, marketing managers, marketing specialists, and small business owners.
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Best Digital Marketing Course Online to take in 2024
#1. Digital Marketing Masterclass: Get Your First 1,000 Customers – Udemy
This Udemy Digital Marketing course focuses on how to market any product, service, or business to thousands of people.
It is aimed at small company owners, bloggers who want to grow their traffic and sales, as well as individuals in marketing, sales, and other related fields, and anybody with a product or service to sell.
The course teaches students how to recruit their first 1000 clients through social media, content, and video marketing.
It also covers SEO, SEM, PR, Facebook and Instagram marketing, as well as a slew of other crucial digital marketing topics.
#2. The Complete Digital Marketing Course- 12 Courses in 1 – Udemy
One of the best digital marketing courses you can find on Udemy is this. It is extensive and covers topics from;
- Market Research
- WordPress Setup
- SEO
- SEO Writing
- YouTube Marketing
- Google Ads
- LinkedIn Marketing
- App Marketing
- Email Marketing
- Google Analytics
- Social Media Marketing
- Facebook Ads
Although the course includes a certification that proves you have completed the course, it is not free. The cost is $199 but if you wait long enough, you can buy it for less.
Are you asking how to get started already? Quickly create an account on Udemy, add this all-in-one study pack to your wishlist and wait for the discount period to mine this gold of a course.
#3. Growth Hacking with Digital Marketing (Version 7.4) – Udemy
As a digital marketer whose dream is to create immeasurable value, you can hone the skills you need to attract and retain customers through this incredible course.
While the demand for digital marketers keeps growing, keeping up with trends is your part to play. So, you must ensure you go for the best digital marketing courses that will bring you success.
And, with the most important information available, this growth hacking course puts you in the driver’s seat.
In collaboration with some of the industry’s experts, this digital marketing course was well-designed to allow you to master the art of growth hacking even as you put them into good use.
#4. Digital Marketing Certification: Master Digital Marketing – Udemy
If you’re just starting out as a digital marketer, I bet that this is one of the best courses to happen to you.
At the time of putting down this article, there is a huge discount on this course and if you stumble on this, do not sleep on it.
Here, you’ll learn the hacks around becoming an expert in online advertising and digital marketing. It provides you with vast knowledge on the following;
- Blogging
- Social Media
- Monitoring
- Google Ads
- SEO
- Google Analytics
- E-commerce Optimization
- Conversion Optimization
Each portion of the course is a step-by-step tutorial that not only provides important information about the topic at hand but also shows tried-and-true strategies for increasing profitability in your business and becoming a great digital marketer.
Being a newbie to the digital marketing world doesn’t deter you from learning explicitly what should make your business blossom.
This six-course program offers an industry-relevant curriculum designed to prepare you for an entry-level career in social media marketing.
During this program, you’ll learn to create an online presence, make posts, grow a following, and manage your social media accounts after an introductory class to digital marketing and vital social media platforms.
Upon completion, you’ll gain both the Coursera and the Facebook Digital Marketing Associate Certifications. Click on the link to be a part of this.
#6. Google Ads for Beginners – Coursera
This 2-hour intensive digital marketing course on Coursera will guide you on how to get started with Google Search Ads and design effective campaigns to reach new customers.
While undertaking this best digital marketing course, you will know how best to attract the right traffic to your business.
Also, at the end of this online course, you should be able to:
- Create your first campaign structure
- Create ad groups and conduct an extensive keyword research
- Track conversion and create the right audiences, budgets and targets for them.
#7. Digital Marketing Strategy and Planning Specialization – Coursera
If you are looking to understand the factors that drive and reshape businesses and how a strong digital strategy can help a firm grow, this is the right course for you.
First, you’d learn the fundamentals of digital marketing even before delving into many other parts of digital strategy.
This online digital marketing course would show you how marketers employ digital channel planning, e-commerce, social customer care, and omnichannel strategies to give customers a consistent brand experience across all touchpoints.
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NorthWestern University’s Social Media Marketing Certification on Coursera is aimed to teaching you how to create, deploy, measure, and monetize social media marketing programs.
You will receive the knowledge and skill you need to become a social media expert. Also, you will learn how to grow your online following efficiently and build a social brand.
#9. Ultimate Google Ads Training: Profit with Pay Per Click – Udemy
With over 150,000 student enrolments, Isaac Rudansky’s Udemy course is ranked as the top Google Adwords training course.
This online digital marketing course provides you with the necessary information, skills, and tool to effectively market any product or service.
It explains how to use Google Adwords to create profitable, dependable, and consistent traffic to your website or landing page every day in a very clear, step-by-step method.
Upon completion, you will be able to plan, develop, and optimize professional Google AdWords campaign that pulls in high-quality traffic.
#10. Facebook Ads & Facebook Marketing MASTERY – Udemy
Digital marketing has one goal and that’s to ensure every digital marketer becomes a pro in the field.
So, this online course teaches you how to master paid social media advertising campaigns and understand all there is to know about the Facebook platform.
You will receive a step-by-guide to launching your Facebook page and then using all of the features, ads, and other options.
Small company owners, bloggers, social celebrities and influencers, local brick and mortar businesses, corporate marketing experts, advertising managers, or anyone wishing to benefit from social media advertising, particularly Facebook and Instagram, would benefit from this course.
Conclusion
Digital Marketing is a broad field that applies to all forms of online marketing. So, you must, as a digital marketer prove your proficiency in the following areas: SEO, Search Engine marketing. Email marketing, web analytics, content marketing, conversion optimization.
And, one of the best ways to quickly learn these skills above is to enrol in any of the best digital marketing online classes above and gain real-world knowledge.
References
- https://www.udemy.com/
- https://www.codespaces.com/
- https://www.searchenginejournal.com/
- https://www.coursera.org/
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