Looking for the most popular online business courses in 2024 to take? This articles contains a comprehensive list of the best online business courses to take.
Like mentioned above, this course is an extensive list of the best online business courses you would ever find. Even better, over 90% of these courses come with recognized certificates you can earn upon completion.
With no further ado, we will be jumping right in! Continue to read to learn more about these courses.
What are the Popular Online Business Courses in 2024?
Below is a carefully researched list of the 20 popular online bsuiness courses in 2024:
1. Foundations of Business Strategy
Offered by the University of Virginia and hosted on Coursera, this course is aimed at helping the learners to develop the ability to think strategically, explore the competitive environment and recommend firm positioning as well as value creation.
To achieve this, this course covers the following topics:
- Introduction to strategic analysis
- Analyzing industry structure
- Analyzing firm capabilities
- Determining competitive position.
The course takes approximately 9 hours to complete, and by the end of the course, learners would have learned:
- How to employ the SWOT, competitor, and environmental analysis tools
- How to evaluate an industry’s structure as well as how the competitive dynamics in an industry influence profitability
- Also, how to conduct a capabilities analysis and how to utilize this analysis to guide decision-making
- How to examine the advantages and disadvantages of four generic competitive positions
In addition, the course comes with a downloadable certificate that every learner will gain access to upon course completion.
While you’re here, you might want to check out 10 Free Online Business Management Courses with Certificate 2024
2. Launch Your Online Business
This course is offered by The State University of New York and is hosted on Coursera. The course aims at helping learners to gain an in-depth understanding of different business models, learn the strategies to name tier businesses as well as create their brand identity.
To achieve this, this course covers the following topics:
- Basics of an online business
- Creating an online business
- Preparing the online business launch
- Successful launch of online business; what next?
This course takes approximately 16 hours to complete, and by the end of the course, learners will have learned:
- The different business models
- Techniques and strategies to name their business
- How to create customer personas
- Creating brand identity
- How to create Unique Value Proposition as well as how to make their business stand out
- All the steps needed to build their website
- All the ‘do’s and don’ts for copywriting, video, and photography
- The basics of marketing and PR
- How to create a pitch deck about their business they can deliver to potential business investors and partners.
In addition, the course comes with a downloadable certificate that every learner will gain access to upon course completion.
Offered by the University of Pennysylvania (PEEN) and hosted on Coursera, this course is geared towards providing an extensive introduction to social impact strategy and social entrepreneurship.
Also, this includes key concepts, an overview of the field as well as the tools and skills to get started as a changemaker.
To achieve this, the course covers the following topics:
- Introduction to social impact strategy
- Define and design
- Pilot-scale
- Sector selection and business models
The course takes approximately 8 hours to complete, and by the end of the course, learners would have:
- Learned how to innovate and design new ideas
- Learned how to develop new organizational forms to implement ideas.
- Gained the skills and eligibility to apply for an in-person educational experience known as the Global Social Impact House (GSIH).
In addition, the course comes with a downloadable certificate that every learner will gain access to upon course completion.
4. Small Business Marketing Using LinkedIn
This course is offered on Coursera by the Coursera Project Network. It is geared toward teaching learners the ways and strategies to use LinkedIn to promote their small businesses by creating a LinkedIn business page.
Furthermore, the course teaches learners how to connect to the right customers on LinkedIn, use the messaging feature, post relevant content, join groups and create their business group.
To achieve this, this course will guide the learners to do the following:
- Create a LinkedIn account
- Customize your LinkedIn account
- Create a business page
- Connect with clients
- Join groups and create a group
This course takes one hour to complete, and by the end of the course, the learners will have been well-versed with LinkedIn and how to use the platform for their business.
5. Financing for Startup Businesses
Offered by Duke University and hosted on Coursera, this course aims at teaching how best to manage a startup’s financing strategy by building capitalization tables in Excel.
Also, learners will get to learn about the different financial strategies for startup companies as well as determine the best financing decisions for their entrepreneurial venture.
Furthermore, the course explores the innovations in the digital space which allow for new ways to finance entrepreneurial ventures.
To achieve this, this course covers the following topics:
- Raising capital from venture investors
- Existing venture investments
- Crowdfunding
- Credit scoring through digital forms.
This course takes approximately 7 hours to complete, and the learners would have learned all the skills as mentioned earlier the course has outlined to teach.
In addition, the course comes with a downloadable certificate that every learner will gain access to upon course completion.
6. Macroeconomics for Business Management
Offered by Fundação Instituto de Administração and hosted on Coursera, this course is a Master’s Degree program.
It explores the critical concepts of country-level Macroeconomics that are relevant for an integrated understanding of the macroeconomic environment your business operates.
To achieve this, this course covers the following topics:
- Gross Domestic Product (GDP) concepts and components
- GDP components: Investments and government
- GDP components: Exports, imports, and Keynes multiplier
- Inflation, monetary policy, and balance of payments.
The course takes approximately 14 hours to complete, and by the end of the course, learners would have learned:
- The concept of GDP and why it is crucial for your business plan.
- The components of the GDP: consumption, investments, government, exports, imports, and Keynes multiplier
- Monetary policy, balance of payments, and real exchange rate.
In addition, the course comes with a downloadable certificate that every learner will gain access to upon course completion.
7. Google Data Analytics Professional Certificate
This course is offered by Google and is provided on Coursera. The course is aimed at learners looking to begin a career in the high-growth field of data analytics.
Basically, the course aims to direct the path of the learners to a career in data analytics as well as equip them with the skills they need to be job-ready in less than 6 months.
To achieve this, this course covers the following topics:
- Foundations: Data everywhere
- Asking questions to make data-driven decisions
- Preparing data for exploration
- Process data from dirty to clean
This course takes approximately 6 months to complete, and by the end of the course, the learners would have:
- Gained an in-depth understanding of the practices and processes used by a junior or associate data analyst in their day-to-day job
- Learned essential analytical skills (data cleaning, analysis, & visualization) and tools (spreadsheets, SQL, R programming, Tableau)
- Understood how to clean and organize data for analysis and complete analysis as well as calculations using spreadsheets, SQL, and R programming
- Learned how to visualize and present data findings in dashboards, presentations, and generally used visualization platforms.
In addition, the course comes with a downloadable certificate that every learner will gain access to upon course completion.
8. Business Analysis & Process Management
This is a course offered on Coursera by the Coursera Project Network and is designed for learners managing small to medium enterprises or individuals working in the field of business analysis & Business process management.
To achieve this, this course guides the learners to do the following:
- Build the basic knowledge
- Recognize Business Processes
- Learn the modeling tool Lucidchart
- Create models on Lucidchart
- Analyze & Evaluate process models
This course takes approximately 2 hours to complete.
9. Business and Financial Modeling Specialization
Offered by the University of Pennsylvania and hosted on Coursera, this course is designed to equip the learners with eth skills they need to make informed business and financial decisions.
To achieve this, this course covers the following topics:
- Fundamentals of quantitative modeling
- Introduction to spreadsheets and models
- Modeling risk and realities
- Decision-making scenarios
- Wharton Business and financial modeling capstone
This course takes approximately 6 months to complete, and by the end of the course, the learners would have learned how to:
- Create your own quantitative models
- Harness the power of spreadsheets to map and predict data
- Understand the measurement and management of risk
- Structure your decision-making for optimum results
In addition, the course comes with a downloadable certificate that every learner will gain access to upon course completion.
10. BSc Marketing
Offered by the University of London and hosted on Coursera, this course provides a footing for advanced and independent and comprehensive study by establishing a common platform of essential knowledge and skills.
Also, the course is geared towards helping you gain the ability to analyze real-life problems businesses face and evaluate the effectiveness as well as the limitations of the various marketing and management practices and solutions.
Furthermore, the course aims for learners to gain an in-depth knowledge of marketing theory and practice.
It takes between 3-6 years to complete this course and earn a digital certificate. The course costs £12,000 – £16,000.
11. Introduction to Business Specialization
This course is offered by the University of California, Irvine, and hosted on Coursera. This course is designed for beginner business professionals looking to develop leadership, management, financial, and digital marketing skills to operate and thrive in the operation of a business.
To achieve this, the course covers the following topics:
- Essentials of management and strategic planning
- Fundamentals of finance
- Introduction to digital marketing
This course takes approximately 3 months to complete, and by the end of the course, learners would have learned how to:
- Determine content that resonates with consumers and how businesses can differentiate themselves in competitive markets with that content.
- Study business growth best practices, including the fundamentals of management, employee leadership development, and strategic planning.
- Utilize critical financial information to help run and grow a business while managing cash flow and expenses.
- Apply the critical fundamentals of leadership to developing a superior team.
In addition, the course comes with a downloadable certificate that every learner will gain access to upon course completion.
12. Business Analytics Specialization
Offered by the University of Pennsylvania and hosted on Coursera, this course aims at equipping learners with the adequate skills they need to make data-driven business decisions.
Basically, this course provides a comprehensive introduction to big data analytics for all business professions. This includes learners with no prior analytics experience.
To achieve this, this course covers the following:
- Customer analytics
- Operations analytics
- People analytics
- Accounting analytics
- Business analytics capstone.
This course takes approximately 6 months to complete, and by the end of the course, learners would have learned how to:
- Explain how data is used for recruiting and performance evaluation
- Model supply and demand for various business scenarios
- Solve business problems with data-driven decision-making
- Understand the tools used to predict customer behavior
In addition, the course comes with a downloadable certificate that every learner will gain access to upon course completion.
13. Business Strategy Specialization
Offered by the University of Virginia and offered on Coursera, this course explores the dynamic and global aspects of strategic management.
Also, it equips learners with the adequate skills to evaluate industry evolution, build and sustain a competitive edge, formulate as well as assessing business strategies and align efforts to organizational strategy.
To achieve this, this course covers the following topics:
- Foundations of business strategy
- Advanced business strategy
- Business growth strategy
- Strategic planning and execution
- Business strategy in practice.
This course takes approximately 6 months to complete, and by the end of the course, learners will have learned:
- How to evaluate industry evolution
- How to build and sustain a competitive edge
- Also, how to formulate and assess business strategies
- How to align efforts to organizational strategy
In addition, the course comes with a downloadable certificate that every learner will gain access to upon course completion.
Also, you may want to check out 13 Best Online Business Schools in Florida | 2024 Reviews
14. Principles of Management
Offered by Johns Hopkins University and hosted on Coursera, this course explores the many principles of management.
To achieve this, this course covers the following topics:
- Introduction to management: Communicating with direct report and teams
- Coaching direct reports and teams and influencing without authority
- Strategy, priorities, and projects
- Making high-quality, ethical equations.
This course takes 22 hours to complete, and by the end of the course, learners would have learned how to:
- Effectively manage teams
- Facilitate constructive conflict & coach employees for success
- Focus team’s work on meeting strategic & project objectives
In addition, the course comes with a downloadable certificate that every learner will gain access to upon course completion.
15. Business Foundations Specialization
Offered by the University of Pennsylvania and hosted on Coursera, this course helps learners develop basic literacy in the language of business, which you can use in transitioning to a new career, help to improve your business, or apply to business school further your education.
To achieve this, this course covers the following topics:
- Introduction to marketing
- Introduction to financial accounting
- Managing social and human capital
- Introduction to corporate finance
- Introduction to operations management
- Wharton business foundations capstone.
This course takes 7 months to complete, and by the end of the course, the learners would have learned to:
- Understand branding and go-to-market strategies
- Read income statements, balance sheets, and cash flow statements
- Manage people through motivation and reward systems
- Analyze and improve business processes in services or manufacturing
In addition, the course comes with a downloadable certificate that every learner will gain access to upon course completion.
16. Managing the Company of the Future
Offered by the London Business School and hosted on Coursera, this course aims to provide the learners with a comprehensive introduction to the traditional management principles inside companies and the alternative principles that have become increasingly essential.
The course explores the theoretical and practical perspectives on the nature of management.
This course takes approximately 12 hours to complete, and by the end of the course, learners would have been equipped with the skills they need.
In addition, the course comes with a downloadable certificate that every learner will gain access to upon course completion.
17. E-Business: Negocios Online
This course is offered by the University of Palermo and hosted on Coursera. It is an online business course designed for Spanish learners who are new to business or are looking to get in.
The course takes approximately 13 hours to complete and it comes with a downloadable certificate of completion.
You can learn more about this course here as well as apply here.
18. Legal Tech & Startups
This curse is offered by IE Business School and is hosted on Coursera. It is aimed at exploring the significant stages of disruption in technology.
Furthermore, it equips the learners with the core tools and ideas needed when starting an online business.
To achieve this, this course covers the following:
- First steps for a business
- The business idea
- Resources and execution
- Growing and accelerating legal tech startup.
This course takes approximately 13 hours to complete and it comes with a downloadable certificate of completion.
19. Innovation Management & Entrepreneurship
This is an MSc Degree course from HEC Paris offered on Coursera. The course aims at equipping learners with the know-how and practical skills they need to develop creative solutions to innovation challenges.
Also, this course aims at helping learners to develop an entrepreneurial mindset as well as capitalize on their strengths to build new business ventures or intrapreneurial projects in their already existing organizations.
To be eligible to apply for this course, you should already have an undergraduate education degree. If not, then a professional interest in innovation and business development either for an entrepreneurial venture, launching new projects or in your current position.
This course comprises a series of other5 courses in it and then a series of videos lessons. It takes 5 months to complete the course and by the end of it, learners will receive their MSc Degree of completion.
Also, check out Top 16 Online Associate of Business Administration Degree Programs
20. Introduction to Business Analysis Using Spreadsheets: Basics
This is a course by the Coursera Project Network and it is hosted on Coursera. The course aims at teaching learners the responsibilities of a Business Analyst.
Also, the continue to explore the basic concepts of data analysis as well as descriptive statistics.
Furthermore, it equips the learners with the skills to manipulate, analyze and visualize data in Google Sheet with the use of functions, aggregation functions as well as logical aggregation functions.
To achieve this, this course will guide the learners through these practical steps:
- Apply the basics of the spreadsheet software using google sheets and learn how to use a formula.
- Apply math operations and do Mathematical Functions.
- Also, apply how to clean the data by deleting the duplicates, and split the column into two columns.
- Apply logical and aggregation functions such as IF, AND, OR, and SUM.
- Build data visualization for quantities and categorical data using: Pie, Bar, and Line or column charts, and analyze data using logical aggregation functions such as SUMIF and COUNTIF.
This course takes one hour, and thirty minutes to complete.
FAQs Popular Online Business Courses in 2024
- Foundations of Business Strategy
- Launch Your Online Business
- Social Impact Strategy: Tools for Entrepreneurs and Innovators
- Small Business Marketing Using LinkedIn
- Financing for Startup Businesses
- Macroeconomics for Business Management
- Google Data Analytics Professional Certificate
- Business Analysis & Process Management
- Business and Financial Modeling Specialization
- BSc Marketing
- Introduction to Business Specialization
- Business Analytics Specialization
- Business Strategy Specialization
- Principles of Management
- Business Foundations Specialization
- Managing the Company of the Future
- E-Business: Negocios Online
- Legal Tech & Startups
- Innovation Management & Entrepreneurship
- Introduction to Business Analysis Using Spreadsheets: Basics
What is the most popular business course?
- Foundations of Business Strategy
- Launch Your Online Business
- Social Impact Strategy: Tools for Entrepreneurs and Innovators
- Small Business Marketing Using LinkedIn
- Financing for Startup Businesses
- Macroeconomics for Business Management
- Google Data Analytics Professional Certificate
- Business Analysis & Process Management
- Business and Financial Modeling Specialization
- BSc Marketing
- Introduction to Business Specialization
- Business Analytics Specialization
- Business Strategy Specialization
- Principles of Management
- Business Foundations Specialization
- Managing the Company of the Future
- E-Business: Negocios Online
- Legal Tech & Startups
- Innovation Management & Entrepreneurship
- Introduction to Business Analysis Using Spreadsheets: Basics
Conclusion
It is such a rich and extensive list of the 20 popular online business courses online in 2024. Also, you can take as many courses as you like and we hope that at the end of the day, you find this article helpful.
Reference
- Cousera.org – Online Business Courses
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