Statistics show that by 2024, there will be an estimated $1.7 billion mobile augmented reality (AR) users globally, an increase from 200 million in 2015. AR is becoming more common as more people adopt it.
The technology is popular because it engages consumers and provides a better and more immersive experience. AR is now used in different industries for different functions. Here are some of the industries impacted by the technology.
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1. Furniture
Furniture companies have taken advantage of AR tools to create a personalized shopping experience for their customers. Major players such as Houzz and IKEA have implemented AR solutions that enable furniture buyers to try out items and see how they fit in their homes.
IKEA launched an augmented reality app in 2017 for iOS users and another one in 2018 for Android users that allows potential customers to test products in real-time. With the app, people can visualize furniture positioning based on room dimensions before paying. They can reimagine home furnishings and experiment with fun design choices.
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2. Automotive
AR is also important in the automotive industry because it enhances a driver’s experience and boosts safety. Some of today’s modern vehicles come fitted with AR-assisted navigation controls, dashboards, and AR entertainment systems.
In addition, they have AR sensors to prevent accidents. Drivers get information about road conditions and the surrounding environment as they drive.
Dealerships and automakers are also using AR to showcase vehicle features to customers. RelayCars, an industry leader in visual automotive content, says that buyers are more likely to buy from dealers with an augmented reality car showroom. Using a phone or computer, car buyers can carefully examine the vehicles they are interested in before settling on one.
3. Education
Investments in education technology are expected to grow by 16.1% every year to $181 billion by 2024. As the demand for education increases, educators are incorporating interaction into the learning process. AR is playing a big role in overhauling the traditional learning model.
Students can now learn from anywhere and use AR for visual presentations and learning materials, enhancing their learning experience. Several universities are now offering AR tours to increase the enrolment of new students. This technology also helps new students find their way around a school.
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4. Entertainment
The entertainment industry is using AR to provide an enhanced experience to consumers. Film and TV have become more immersive thanks to interactive TV. Key players in the music industry are also incorporating AR into events such as music festivals.
AR entertainment is very popular with the younger generation, the target market. AR is also opening up more opportunities for the film and music industries because there’s room to explore and provide a better experience for viewers and music lovers. The future success of these two industries will rely heavily on augmented reality tools.
AR delivers an immersive experience for consumers. The adoption of this technology in different industries allows consumers to engage with content in new ways. In addition, it ensures that the experiences are personalized.
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